England, Kansas City and Taylor Swift: Why FA chose midwest as World Cup base Sport Business England have picked Kansas City as their home from home at the 2026 World Cup, along with three other teams, despite not having any games there. So why has the Taylor Swift-linked midwest become “base camp capital”? Kansas City’s recent contribution to sports discourse has been dominated by the Chiefs’ three Super Bowl wins in [...]
Sign of the Dimes: Harry Styles Wembley run to drive £1bn spending frenzy Hospitality Harry Styles’ 12-night Wembley residency is set to rake in more than £1bn in spending in the capital, smashing previous records set by Taylor Swift concertgoers. The Mancunian popstar is expected to attract £88.3m in spending per night, far higher than the £66.5m recorded during Taylor Swift’s UK Eras Tour dates in 2024, according to [...]
Taylor Swift and Champions League take Liverpool revenue past £700m Sport Business Winning the Premier League, returning to European football’s top table and hosting concerts by Taylor Swift helped Liverpool FC earn revenue of more than £700m for the first time last season. Liverpool made a profit after tax of £8m on revenue of £703m in 2024-25 as their men’s team became English champions for the 20th [...]
Can Spotify and Lloyds and Uber and Deliveroo and Apple and everyone stop wrapping my year, please! December 17, 2025 From Spotify to banking, data 'wraps' are taking over the festive period and exposing all our bad habits. Anna Moloney wants out.
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
2026 World Cup: SoFi boss dismisses Trump threat to move games from LA November 14, 2025 The boss of the SoFi Stadium in Los Angeles says he expects the £4bn venue to play a key role in staging next summer’s 2026 World Cup despite US President Trump threatening to move games from the city. Trump has raised the prospect of stripping LA, San Francisco and Seattle of their scheduled fixtures if [...]
Oasis fans’ supersonic spending tops Swifties in economic boom September 26, 2025 Oasis fans have topped the economic boost of Taylor Swift, with spending reaching over £5m at their first Wembley concert this year. The ‘Gallaghernomics’, as dubbed by Lloyds in their Market Intelligence analysis, have surpassed ‘Swiftonomics’ by 38 percent. The Oasis concert on 25 July 2025 generated £5.1m revenue in Wembley and within a one-mile [...]
Taylor Swift to make appearance for Barcelona at El Clasico March 27, 2025 Taylor Swift is set for an appearance at this year’s El Clasico between Barcelona and Real Madrid. There may be Bad Blood between the two LaLiga sides but Shake It Off singer Swift could feature on the jerseys of Barcelona thanks to their deal with Spotify. The streaming giant’s deal with Barcelona’s Camp Nou has [...]
NFL betting: Super Bowl fans to wager billions on Swift, Gatorade, Eagles and Chiefs February 9, 2025 The NFL Super Bowl, in all of its commercial glory, will take the headlines across the next 24 hours; whether that be the half-time show, the result of the adverts. But the betting markets this weekend are a fascinating watch, with last year’s Super Bowl – when comparing bet-on events – beating out the Euros [...]
Super Bowl: Calls for London to host NFL tournament for economic growth February 8, 2025 London should host a future NFL Super Bowl in a bid to supercharge the capital’s economic growth, politicians and hospitality groups have urged. Ahead of Sunday’s showdown between the Kansas City Chiefs and Philadelphia Eagles in New Orleans, the climax to the NFL season, the potential future impact on the capital’s economy is being talked [...]
