Sabastian Sawe and the need for clean sporting heroes we can believe in Sport Business Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Ned Boulting: Tour de France rivals are ordinary humans doing extraordinary things opinion The present can look banal in comparison with the sepia-tinted past but that is not the case when it comes to Pogacar and Vingegaard.
