Candy Kittens: ‘We want to be the Unilever of challenger brands’ Retail When Ed Williams and Jamie Laing first set up Candy Kittens in 2012, they dreamt of being bought by Unilever. Now – 13 years later – they’ve bought healthy snack brand Graze from the consumer giant for a fraction of what Unilever paid for it in 2019. “Everybody’s supermarkets are dominated by big players,” co-founder [...]
