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Swansea City

  • Everton top Premier League table for fan engagement

    Sport Business

    Everton are the best Premier League club for fan engagement, research shared with City PM reveals. The Fan Engagement Index 2024-25 has ranked The Toffees 10th in the country, making them the highest scoring club from English football’s top league. The Fan Engagement Index has been published by Think Fan Engagement (TFE) every year since [...]

    Everton are the best Premier League club for fan engagement, research shared with City PM reveals.
  • Snoop Dogg, Reynolds and Modric: What’s luring stars to Welsh football?

    Sport Business

    From Wrexham to Swansea and, perhaps soon, Cardiff: is the need for narratives leading the rich and famous to Welsh football? Two years ago, an American couple at Crewe train station asked me if they were on the right platform. They’d travelled from the other side of the world to go on a football pilgrimage.  [...]

    Snoop Dogg is the latest and perhaps most unlikely investor in Welsh football at Swansea City
  • Snoop Dogg joins Luka Modric as co-owner of Swansea City

    Sport Business

    Drop It Like It’s Hot rapper Snoop Dogg has joined Luka Modric as a co-owner of Championship club Swansea. The Welsh club announced Croatian footballer Modric as a part-owner of Swansea City earlier this year and have added Snoop as a co-owner and investor. Snoop Dogg’s sporting associations of late have included the Fifa video [...]

    Drop It Like It’s Hot rapper Snoop Dogg has joined Luka Modric as a co-owner of Championship club Swansea.
  • Real Madrid captain Modric invests in Championship side Swansea City

    April 14, 2025

    Real Madrid captain and former Ballon d’Or winner Luka Modric has purchased a minority stake in Championship club Swansea City. The investment will see the Croatian midfielder join the ownership group at the club based in South Wales. “This is an exciting opportunity,” Modric said. “Swansea has a strong identity, an incredible fanbase, and the [...]

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