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Star Wars

  • ‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’

    Sport Business

    When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye.  “We made quite a bit of noise,” Target group CEO James Tattersall tells City PM. “We put [...]

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  • This Star Wars Day, master AI like a Jedi

    Nigel Vaz

    Star Wars Day is an opportunity to meditate on what businesses can learn from the Jedi about harnessing the power of new technology, says Nigel Vaz “Train yourself to let go of everything you fear to lose.” These words, spoken by Yoda, the best-known of all Jedi masters, could equally serve as the mission for [...]

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