The Tiger Effect: Why Woods comeback at Augusta would be good news for TV companies March 31, 2022 The Tiger Effect – the boost to the business of golf that Woods has provided during his 26-year pro career – is the stuff of sports industry legend. Woods’ swift ascent to godlike status brought an influx of new sponsors to the game and sent prize money skyward. Key to this virtuous cycle was that [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Opinion: Crypto brands’ sporting land-grab is only just beginning March 29, 2022 As Lionel Messi and Fifa become the latest to do huge deals with cryptocurrency and blockchain-related brands, sports sponsorship expert Henry Nash of Octagon assesses the major new player in the market. I suspect I wasn’t alone in thinking the Nielsen 2022 Global Sports Marketing Report would be a story of Covid’s brutal impact on [...]
Spanish football’s LaLiga backs financial fair play shake-up as “major step forwards” March 29, 2022 Spanish football chiefs LaLiga have welcomed the proposed overhaul of European football’s financial fair play rules. New regulations set to be phased in from next year will see clubs’ spending on wages, transfers and agents’ fees capped at 70 per cent of their income but a greater tolerance for loss-making clubs. LaLiga, which represents the [...]
Chelsea bankers reject bids from Saudi Media Group and Woody Johnson March 24, 2022 The sale of Chelsea took a major step towards conclusion today when a number of bidders, including Saudi Media Group and Woody Johnson, were reportedly rejected. US bank the Raine Group, hired to sell the club by sanction-hit owner Roman Abramovich, contacted a number of unsuccessful bidders as it whittled down would-be buyers. Saudi Media [...]
Ed Warner: Does it really matter if Chelsea buyers are true Blues fans? March 24, 2022 Who are the wannabe owners of Chelsea trying to impress when they flaunt their fandom? Investment bank the Raine Group is only likely to give a jot when someone first stood in the Shed, or how long they’ve sat in the same seat in the Matthew Harding Stand, if this matters to HM Treasury. If [...]
Chelsea handed £30m cash boost and permission to sell tickets as government relaxes licence March 23, 2022 Chelsea have been handed a £30m boost from the government and given permission to sell some tickets again. The strict licence that the Premier League club has been operating under since owner Roman Abramovich was sanctioned was relaxed slightly today. It means Chelsea can receive up to £30m from their parent company “in respect of [...]
Arsenal set goal of selling out 60,000-seater Emirates Stadium for women’s game March 23, 2022 Arsenal’s new commercial chief Juliet Slot believes their women’s team can attract sell-out crowds to the 60,000-capacity Emirates Stadium as the club embarks on a wider push behind the Women’s Super League leaders. Arsenal Women switch big games from Boreham Wood FC to Emirates Stadium to allow for bigger attendances and are due to play [...]
UK and Ireland set to be confirmed as hosts of Euro 2028 today March 23, 2022 The UK and Ireland are today expected to be effectively confirmed as joint hosts of Euro 2028 after no other bidders came forward. Russia and Turkey had been in the running but the war in Ukraine caused the former to drop out and the latter lacked the support to rival the UK and Ireland. The [...]
Inside the Super Golf League: Sean Bratches on LIV Golf’s mission to redesign the sport March 23, 2022 It was at the Ryder Cup in Wisconsin six months ago that Sean Bratches accepted Greg Norman’s invitation to join LIV Golf Investments, the vehicle behind long-rumoured plans for a Super Golf League. Former ESPN and Formula 1 executive Bratches had already been working with world No1 turned LIV Golf CEO Norman and the Saudi-backed [...]
