Barclays becomes main sponsor of Lord’s and MCC January 27, 2025 Barclays has expanded its sports sponsorship portfolio by becoming principal partner of Lord’s Cricket Ground and its owner, Marylebone Cricket Club (MCC). The multi-year partnership, effective immediately, sees the Home of Cricket’s iconic Media Centre renamed the Barclays Media Centre. It will also mean the bank making “one of the largest ever donations” to the [...]
Marlborough Sports Garden: A £5m project to boost the City January 25, 2025 Marlborough Sports Garden in Southwark is a crucial space for Londoners. Looking to raise £5m for an inspiring development, why should the City get involved? Hyacinthe Loyson, a French preacher from the mid 1800s, is described by historians as one of the early users of a phrase that continues to be recited today. “Good people [...]
HSBC Championships: Bank replaces Cinch as Queen’s Club sponsor January 23, 2025 HSBC has doubled down on tennis by taking title sponsorship of the new combined men’s and women’s championships at Queen’s Club. The bank, which already counts Emma Raducanu and Tim Henman as ambassadors, has signed a four-year agreement with the Lawn Tennis Association (LTA). This year the traditional pre-Wimbledon event in west London will add [...]
Clear and simple calendars like NFL, not tennis, should be applauded in sport January 23, 2025 The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]
Matt Dawson joins Clive Woodward-backed Seat Unique January 19, 2025 England’s Rugby World Cup winning scrum-half Matt Dawson has joined premium ticketing firm Seat Unique, which is backed by his former coach Sir Clive Woodward. Seat Unique have tapped up the former international as a business advisor to help the start-up penetrate into new markets, including the English rugby space and beyond. The platform has [...]
Investment firm Sixth Street poach FA bigwig of 20 years January 17, 2025 Investment giant Sixth Street has poached former FA Women’s Technical Director Kay Cossington to take up a new role with the US organisation. Cossington, who has been with the FA for two decades, will become Sixth Street’s Head of Global Women’s Football and serve as chief executive of Bay Collective, a multi-club organisation under Sixth [...]
Howden: Insurance giant expands sport portfolio with SailGP sponsorship January 16, 2025 Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]
Saudi Public Investment Fund nearing $1bn stake in Dazn January 14, 2025 Saudi Arabia’s Public Investment Fund is nearing a $1bn acquisition of a small minority stake in sport streaming platform Dazn. The London-based rights holder, which enjoys relationships with boxing’s Riyadh Season and a number of the top European football leagues, could potentially see its value pushed into the tens of billions after the injection. It [...]
Most profitable sports clubs of 2025 list features three Premier League sides January 11, 2025 Three Premier League clubs have made the Forbes most profitable sports teams list of 2025, with the top 20 generating an estimated £3.2bn in profit during the most recent season. The figures, calculated using Forbes’ estimates of operating income with total value using the enterprise values, suggest an average £159m profit per team, up 12 [...]
Industry slams Labour government plans for ticket reform January 11, 2025 Leading industry voices have slammed government plans to change the secondary ticketing market in sport, describing proposals as “draconian”. The government on Friday announced plans to tackle touts and potentially further regulate the secondary market following instances of extreme dynamic pricing relating to the sale of Oasis tickets. Measures could include a cap and a [...]
