Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal Sport Business Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Ahead of the Game: Yorkshire land financial boost from Castore deal Sport Business Yorkshire have agreed a multi-million pound kit deal with Castore in a major boost for the cash-strapped county. The five-year contract is the first significant commercial deal brought to the club since their leadership was overhauled following the return of Colin Graves as chairman in February. Graves has yet to secure the £4m outside investment [...]
