Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Unlocking assets and promoting inclusivity: Sports finance in 2025 January 3, 2025 Sports finance is poised to continue a profound and exciting transformation in 2025, writes DLA Piper’s Charlotte Lewis-Williams. In the post-pandemic era, one of the central characteristics around sports finance has been its rapid evolution towards implementation of diversified strategies. Innovative tactics, a greater focus on community engagement, unconventional ownership structures, the rise of alternative [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Morocco, Saudi Arabia and the US are the countries to watch in sport in 2025 January 1, 2025 Professor Simon Chadwick explains why Morocco, Saudi Arabia and the United States are his three countries to watch in sport in 2025. With the global sport industry apparently set to continue on its growth trajectory in 2025, albeit in the context of uncertain geopolitical times, many countries across the world will find themselves jockeying for [...]
Ratcliffe, IPL and Littler: The City PM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
The generation game: How sport should prevent young people deserting it December 30, 2024 Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
2025 must be the year of the partnership disruptor in sport December 29, 2024 Hardcore boxing fans may have felt sucker punched with the underwhelming Mike Tyson vs Jake Paul bout earlier this year. But it delivered knockout results for streaming giant Netflix and established a new contender in sports partnerships. It was an unexpectedly bold and wildly successful move for Netflix, crowning them as the surprise new champ [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Hit or miss? The best and worst football club Christmas adverts December 22, 2024 Creative type Steve Howell casts his critical eye over Christmas adverts produced by Chelsea, Liverpool, West Ham and Celtic. Think of a Christmas advert and your mind may conjure memories of “A dog is for life…” or any number of classic John Lewis commercials that have become synonymous with this time of year. Whatever brand [...]
