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Sport Business

  • Padel: The racket sport proving a smash but heading for the courts

    January 28, 2022

    It’s loved by footballers, boasts celebrity investors and is among the fastest growing sports in the world, yet you may not even have heard of padel. The fast and furious hybrid of tennis and squash has long been hugely popular in Latin countries but recently participation has rocketed elsewhere, including the UK. Now it is [...]

  • Cinch and Cazoo zoom into top tier of sports sponsors

    January 27, 2022

    Online car marketplaces Cinch and Cazoo, takeaway service Just Eat and social media platform Tik Tok were the biggest entrants to sports sponsorship in the UK last year, according to a new report. The four brands were the only new entrants in consultancy Onside’s Top 10 Most Appealing UK Sports Sponsors, which is published today. [...]

  • Ed Warner: Stand up for English cricket

    January 27, 2022

    Wanted: someone to stand up for English cricket. National governing body the ECB is hunkered in its bunker, losing the PR battles over racism and the Ashes debacle. This simply won’t do.  Challenging though the circumstances are, the sport needs visible leadership with a strong voice, prepared to defend what is good about it while [...]

  • Deloitte forecasts late flurry of Premier League transfer activity

    January 24, 2022

    Premier League clubs are being tipped to embark on a trolley dash in the final week of the January transfer window. Spending in the English top-flight has already passed £100m this month, eclipsing the total outlay in last year’s Covid-affected winter window. And Deloitte’s Sports Business Group is forecasting a busy final few days before [...]

  • Navratilova blasts Australian Open for ‘pathetic’ Peng Shuai stance

    January 24, 2022

    Martina Navratilova has criticised Australian Open officials after they removed “Where is Peng Shuai?” T-shirts and banners at the tournament. The retired 18-time Grand Slam winner called the act “pathetic” amid continued concern for the welfare of Chinese tennis player Peng. “That’s just pathetic,” Navratilova wrote on social media. “The WTA [Women’s Tennis Association] stands [...]

  • How Derby County slipped to edge of disappearance

    January 20, 2022

    They are former English champions and in top form under the management of Wayne Rooney, yet day by day Derby County are inching towards liquidation and disappearing from football forever. Their story is one of financial mismanagement in a desperate bid to achieve promotion to the Premier League; administrators scrambling to find a buyer – [...]

  • Sports must protect its precious human capital like Djokovic and Hamilton

    January 20, 2022

    Picture Novak Djokovic. Do you see a villain sticking two fingers up at vaccine orthodoxy, or a heroic advocate for personal freedoms you’d risk a pepper-spraying for? What of Lewis Hamilton and his rainbow helmet and sloganed T-shirts? Gesture politician or vital diversity campaigner? And what say you as one football team takes the knee [...]

  • Qatar 2022 World Cup tickets priced at £50 for overseas fans and on sale today

    January 19, 2022

    The cheapest Qatar 2022 World Cup tickets for travelling supporters will have a starting price of £50. From today, football fans can register to buy tickets for the tournament, which is taking place in November and December this year. Category Three tickets, the cheapest on offer to anyone outside of Qatar, are due to start [...]

  • Netflix tennis doc to capture Novak Djokovic Australian visa drama

    January 13, 2022

    The Novak Djokovic Australian Open visa saga is set to feature in a new fly-on-the-wall docuseries to be shown on Netflix, according to reports. The makers of smash-hit Formula 1 show Drive To Survive are currently filming a tennis version featuring some of the biggest names on the men’s and women’s tours, says the Mail. [...]

  • Novak Djokovic: Sponsors tipped to stand by tennis star’s £20m contracts

    January 11, 2022

    Novak Djokovic may have been deluged with negative publicity over his visa row and anti-vax stance but that is unlikely to cost him any major sponsorship deals, say industry experts. Djokovic looks set to play the Australian Open next week after successfully appealing the decision to deny him entry to the country over questions about [...]

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