Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team Sport Business Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
