Could Burnham be the answer to free-to-air sport for all? Sport Business With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available [...]
England Red Roses are great for rugby, but are they bad for business? Sport Business Should the dominant England rugby team beat France on Sunday in the final round of this year’s Women’s Six Nations they will notch up their 38th consecutive Test victory. It is an amazing feat by one of the most incredible sports teams in the world, but is it good for business? For England, yes. For [...]
Henry Pollock: England rugby star joins Eddie Hearn’s Matchroom Talent Agency Sport Business England rugby star Henry Pollock has signed to Eddie Hearn’s Matchroom Talent Agency, in the multi-sport group’s first foray into the game. The 21-year-old Northampton Saints forward joins MMA fighter Tom Aspinall at the new agency, which Hearn launched earlier this month. Pollock’s ability and showmanship have quickly established himself as one of the stars [...]
Can Scotland ever win the Six Nations, when so many of their players play abroad? March 19, 2026 On the final day of the 2026 Six Nations Championships, Ireland defeated Scotland in Dublin in their 12th successive victory against Gregor Townsend’s side. Ireland’s victory extended Scotland’s 27-year wait for the title and underlined the growing gap between the two sides. Days later, news broke that Scotland No8 Jack Dempsey has agreed a deal [...]
Why World Cup hydration breaks will push traditional ads to the subs bench March 15, 2026 Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
England won’t be derailed if they hold their nerve over Borthwick March 13, 2026 However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]
If international rugby’s fatal flaw is not financial, what is it? March 7, 2026 When systems are forced to grow without replenishing what sustains them, they do not fail slowly. They hollow out — and then collapse suddenly. This pattern appears across markets and institutions, but sport, and rugby, offers one of the clearest live demonstrations of how extraction degrades an ecosystem from the inside. For decades, debates about [...]
Italy Six Nations revival a lesson for Wales as England challenge awaits March 6, 2026 In 2019 rugby in Italy was staring down the barrel of extinction: three home Six Nations matches at their 70,500-capacity Stadio Olimpico drew crowds of just 38,500 versus Wales, 49,700 against Ireland and 48,800 for their match against France. Fast forward to 2026, however, having just beaten Scotland in front of 68,200 fans Italy will [...]
Six Nations in-game ads pave way for football to be split into quarters February 21, 2026 Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards. I’m not sure everyone was as pleased to see them as me. They [...]
Marketing win for Prem Rugby would be Andy Farrell at Saracens February 20, 2026 Andy Farrell dropping Sam Prendergast for Ireland’s clash with England in the Six Nations this Saturday is a ballsy move. But the next time Farrell travels to Allianz Stadium, after this weekend, could be in a Prem Rugby final as a key cog in the Saracens machine. Because I am one of the growing number [...]
