Sidemen: KSI-led YouTube stars rake in millions as popularity grows Media Sidemen, the British YouTube group whose most prominent member is KSI, raked in more than £7m during a bumper year, it has been revealed. Sidemen Entertainment, the company produces content for YouTube, grew its net assets to over £7m in the 12 months to 30 June, 2024. The figure has been revealed in new accounts [...]
Sidemen charity match proves importance of entertainment in sport Sport Business On Saturday afternoon at Wembley Stadium, 90,000 fans packed out the home of football for a charity match featuring online celebrities the Sidemen. Having begun with games at Southampton in 2016 and Charlton’s The Valley, the Sidemen – a group of seven YouTubers who have banded together to grow their brand, and whose most notable [...]
