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  • Fashion giant Zara holds a mirror up to retail disruption

    Retail

    Zara is on a mission to be more digital. From AI generated models, to reduced production timelines, to a new AI-powered virtual try-on feature, the moves point to a wider shift within the sector. The Spanish retail giant has spent the last few weeks modernising its strategy, fully embracing AI adoption to cut costs and [...]

    Gemini-generated digital artwork showcasing futuristic technology elements in a dynamic and vibrant composition

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