E1 racing series teams up with Jay-Z’s Roc Nation Sports International Sport Business The E1 speedboat series and Jay-Z’s Roc Nation Sports International have teamed up in a bid to expand the sport’s audience. The all-electric E1 series, which boasts team owners including Rafael Nadal, Will Smith, Tom Brady and Virat Kohli, is in its second season having launched in 2024. Partnering with Roc Nation, E1 hopes to [...]
Roc Nation boss exclusive: Rugby chiefs need to get comfortable with change Sport Business The president of Jay-Z’s agency Roc Nation Sports Michael Yormark has said rugby’s stakeholders need to get “comfortable being uncomfortable with change” as the sport looks to commercialise after a turbulent period. Yormark, speaking at the group’s inaugural Champions of Marketing event, told City PM that sometimes sports are “so married to history” that they’re [...]
