Rhode Beauty: How Hailey Bieber earned her $1bn payday Opinion Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, writes Viviane Paxinos
How Millie Bobbie Brown became Britain’s most sought-after beauty brand retail Millie Bobbie Brown’s make-up line is the most in-demand British celebrity-owned beauty brand at the moment. Why? What separates Mille Bobbie Brown from the scores (and scores and scores) of celebrities trying to emulate the success of Selena Gomez and Rihanna in the beauty space? @florencebymills, Brown’s makeup line, has 3.6m followers on Tiktok, and [...]
