2030 World Cup final to be held in Spain not Morocco, claims Spanish FA Sport Business Spain’s football federation, the RFEF, is confident that it will stage the final of the 2030 World Cup despite co-hosts Morocco building the biggest stadium on the planet for the tournament. RFEF president Rafael Louzan believes Morocco’s hopes of holding the final at the 115,000-capacity Grand Stade Hassan II have been dented by the country’s [...]
Roll-on the World Cup! Spain’s young guns sign deal with Old Spice Sport Business Not so long ago Old Spice was a punchline; a brand associated with a bygone era and reliant on an ageing – not to say, perishing – demographic. More recently it has tried to shake off this stuffy image, leaning into sports such as the NFL. This week made perhaps its most intriguing move yet: [...]
