I’m a Manchester United fan and marketing expert but Arsenal are cool Sport Business Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]
Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good Sport Business Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City PM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
