Is ‘family’ the secret to the Home of Peppa Pig World’s success? Entrepreneurship Jennifer Sieg sits down with the grandchildren of Paultons Park, Home of Peppa Pig World’s founders, to see what is in store for the family-run theme park’s next generation leadership. As Boris Johnson once said to a group of Confederation of British Industry (CBI) leaders, “we all must” go to Peppa Pig World. The multi-million-pound [...]
