Milano Cortina Winter Olympics: How much is a gold medal worth? February 17, 2026 Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]
‘Crown jewel’ of Olympic Games memorabilia put up for sale at auction February 10, 2026 An ultra-rare winners’ medal from the first modern Olympic Games in Athens in 1896 is set to be sold at auction in Denmark next month. The silver gong – gold medals were only introduced in 1904 – is believed to be the world’s oldest Olympic medal and has an estimated value of 200,000–300,000 Danish kroner [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Exclusive: Olympian Matt Richards launches sports-tech platform Sponza February 3, 2026 Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City PM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them February 2, 2026 “If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells City PM, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]
ICE a ‘militia’, says Milan mayor as agency sends agents to Winter Olympics January 27, 2026 The mayor of Winter Olympics host city Milan has called US ICE agents being sent to the Games part of a “militia” that is “not welcome”. The US immigration agency, which has been at the centre of two fatal shootings in Minneapolis in recent weeks, is sending agents to the Winter Olympics to support American [...]
Crans-Montana the star in 2038 Switzerland Winter Olympics bid January 12, 2026 Crans-Montana is set to feature in the 2038 Winter Olympics as part of a wider bid by Switzerland, which is in exclusive talks with the IOC. The Swiss resort has led recent news bulletins after a fire in a bar killed 40 people amid a litany of safety issues. But it could become the third [...]
Why 2026 will be the year of technology and AI in sport January 4, 2026 Arthur Hu, the chief information officer at Lenovo, discusses why 2026 is the year for AI and technology in sport It feels as if the sporting calendar never stops, it just keeps spinning with yet another tournament, match or race around the corner. And 2026 will be no different, headlined by the Winter Olympic and [...]
LA Olympic Games passes $2bn in sponsorship deals December 5, 2025 The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
Bidvest directors suffer shareholder revolt over $59,000 Olympics expenses claim December 2, 2025 Three directors of Bidvest Group Ltd, South Africa’s largest conglomerate, have suffered a shareholder revolt over $59,000 of expenses they claimed for attending the Paris 2024 Olympics. The international services, trading and distribution company noted in a stock exchange statement this week that shareholders had rejected calls to reimburse the chairman and two non-executive directors [...]
