Criminal complaint filed against Fifa over NFTs ahead of World Cup Sport Business Fifa has been referred to prosecutors after Switzerland’s gambling regulator filed a criminal complaint against football’s world governing body over NFTs. The complaint was launched by Gespa, the Swiss Gambling Supervisory Authority, and relates to the “Fifa Collect” platform and the NFTs hosted on the site. It marks an escalation against the body over its [...]
Australian Open NFTs tank in value on non-fungible token marketplace Sport Business NFTs sold by Tennis Australia for nearly £1.5m have tanked in value amid reports the organisation has walked away from its non-fungible token project. More than 9,000 of the NFTs, which are digital images of tennis balls, have shed up to 90 per cent of their value since the launch in 2022 by Tennis Australia. [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth Sport Business As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
