Winter Olympics success creates flurry of interest for Snowsport England Sport Business Snowsport England has reported a flurry of interest in skiing and snowboarding following Team GB’s first ever medals in both at the recent Winter Olympics. Some ski centres have had to hire more instructors to cope with rising demand credited to the success of snowboarders Charlotte Bankes and Huw Nightingale, and skier Zoe Atkin at [...]
UK Sport: We invest £32m in winter sports because Britain cares deeply Sport Business Milan Cortina and the British public’s appetite for melon grabs and curling showed why UK Sport invested £32.5m in winter sports in this Olympic cycle, says CEO Sally Munday. Watching years of dedication come together in a single run at Milan Cortina earlier this month was extraordinary. Matt Weston’s performance en route to Team GB’s [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders Sport Business Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
Winter Olympics 2026: How insurance keeps Milano Cortina on track February 17, 2026 Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]
Matt Weston: Team GB skeleton star hit in the pocket by Winter Olympics gold February 16, 2026 The road to Olympic gold is paved with sacrifice but for Team GB skeleton star Matt Weston there is another, less common, ingredient: beer. Weston teamed up with Tabby Stoecker to claim the mixed team title on Sunday, his second gold in 48 hours at the Milan Cortina Games after he won the individual crown. [...]
ICE a ‘militia’, says Milan mayor as agency sends agents to Winter Olympics January 27, 2026 The mayor of Winter Olympics host city Milan has called US ICE agents being sent to the Games part of a “militia” that is “not welcome”. The US immigration agency, which has been at the centre of two fatal shootings in Minneapolis in recent weeks, is sending agents to the Winter Olympics to support American [...]
Channel 4 confirmed as UK home of Milano Cortina 2026 Winter Paralympics November 26, 2025 Channel 4 will show its eighth Paralympic Games in a row next year after being confirmed as the UK broadcaster for Milano Cortina 2026. The Winter Paralympics, set to take place in northern Italy in March, extends Channel 4’s sustained support for parasport which began with London 2012. “We are super excited to bring the [...]
Paralympic chief explains lifting of ban on Russia and Belarus November 24, 2025 Russia and Belarus have had their bans from Paralympic Games lifted because they are no longer using sport to promote war, says the president of the International Paralympic Committee. Both countries were suspended by the IPC shortly after Russia’s invasion of Ukraine in 2022, a decision upheld for “breaches of its constitutional membership obligations” the [...]
