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Martin Dickie

  • James Watt: I want to buy back Brewdog

    Retail

    Brewdog founder James Watt has revealed he wants to buy back the craft beer firm he quit years ago, as he hit out at those who blame him for its collapse. Watt recently launched a comeback designed to win over the “equity punks” who piled millions into his initial venture but saw no returns from [...]

    Brewdog CEO James Watt
  • Brewdog founder James Watt launches ‘equity punk’ comeback

    Retail

    Brewdog founder James Watt has launched a comeback after the craft beer firm he co-founded collapsed earlier this year.  Watt said on Friday he will launch Second Best, a new crowdfunded beer venture, in a bid to win back the “equity punks” who were left empty handed in Brewdog’s sale. The divisive entrepreneur said he [...]

    Brewdog CEO James Watt
  • Brewdog could mount $1bn resurgence, new owner says

    Hospitality

    The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its former glory.  Tilray, a US-based cannabis and alcohol products firm, said it plans to pile significant investment into Brewdog to make it profitable next year and propel it towards a [...]

    This is not the first time Brewdog has found itself on the wrong side of an ASA ruling (Photo by Jeff J Mitchell/Getty Images)
  • Brewdog US bars snapped up by beer firm’s UK buyer

    March 16, 2026

    The US cannabis firm which bought craft beer giant Brewdog’s UK arm has agreed to buy some of its American bars and brewing facilities. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, struck the deal for a string of Brewdog’s US operations after sealing a £33m deal for the beer firm’s [...]

  • Brewdog: James Watt ‘heartbroken’ as craft beer firm sold

    March 4, 2026

    Brewdog co-founder James Watt has said he is “heartbroken” after the craft beer titan’s sale cost nearly 500 jobs and left thousands of “punk equity” investors empty-handed.  Watt, who co-founded the firm with his school friend Martin Dickie in 2007, said the past week “has been incredibly hard” and described the sale to US cannabis [...]

  • Brewdog sale: what next for the craft beer giant?

    March 3, 2026

    Brewdog’s bars sat empty on Monday, lights off and beer taps dry, as weeks of frenzied anticipation over the sale of the craft beer titan built to a head.  It quickly became clear on Monday afternoon that many of those bars would never see another punter walk through their doors. For the venues lucky enough [...]

  • Brewdog bought by US cannabis giant in £33m deal

    March 2, 2026

    Craft beer giant Brewdog has been sold to American cannabis and brewing group Tilray Brands for £33m after co-founder James Watt reportedly walked away from a comeback deal. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, has agreed a deal to acquire most of the brand’s assets. The announcement of a [...]

  • Brewdog faces hangover from ‘punk’ investment model

    February 17, 2026

    Once offering a craft beer revolution to its “punk” investors, Brewdog’s likely sale has angered some of its thousands of small-scale shareholders and could see the brand’s elements be flogged off in segments. The UK’s largest independent brewer kickstarted the country’s craft beer obsession and challenged traditional financing models by offering cheap shares to consumers.  [...]

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