UK ready to mirror US with female athletes becoming investors Sport Business For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]
How sport and athletes can show the realities of neurodiversity Sport Business Sport and athletes like Simone Biles, Lewis Hamilton and Lucy Bronze can play a key role in reframing attitudes on neurodiversity, writes Matt Readman. Earlier this month Wes Streeting announced a review into how the UK is currently diagnosing mental health conditions, jumping on the bandwagon of those questioning whether normal feelings have become “over-pathologised”. [...]
Chloe Kelly and the Lionesses are marketing gold. Brands take note Sport Business In a world gripped by political instability and economic uncertainty, the Lionesses offer something powerful: focus, momentum, and cultural relevance. Sunday’s nail-biting Euro 2025 win wasn’t just a sporting triumph. It was a commercial line in the sand. The Lionesses aren’t a moment – they’re a movement. And for brands, the message is clear: the [...]
