Badging isn’t dead: In defence of a sports marketing fundamental Sport Business Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
Profit at Lucozade maker soars despite cost pressures Retail Profit at Suntory Beverage & Food, which owns both Lucozade and Ribena, has been boosted by higher demand for sports refreshments and ready-to-drink alcohol. Turnover at the company, which has over 40,000 employees across its various subsidiaries, rose two per cent to £552m in the year ended 2024, according to its latest reports filed with Companies House. [...]
Lucozade, Ribena and Orangina owner continues remarkable profit rise Retail Profit at the UK company behind Lucozade, Ribena and Orangina has increased for the seventh consecutive year while its sales continued its post-pandemic rise. Suntory Beverage & Food GB&I has reported a pre-tax profit of £109.1m for 2023, up from the £100.7m it posted for 2022, according to newly-filed accounts with Companies House. The last [...]
