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Linda Yaccarino

  • More advertisers to flee X after recent Elon Musk lawsuit and riot comments

    Media

    Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. On Tuesday, Elon Musk’s X – formerly Twitter – filed a lawsuit against a [...]

    This shift in advertiser loyalty comes as X, under Musk’s leadership, has declared "war" on marketers who have boycotted the site.

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