Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor Sport Business Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
Clipper tea owner gets £76m pay day after KP Snacks deal boosts profit Retail The owner of tea brand Clipper is in line for a huge pay day after the sale of Whole Earth to KP Snacks saw a massive spike in profit. Kallo Foods, whose products also include Kallo and Mrs Crimbles, sold the brand towards the end of 2024 for a then-undisclosed sum. New accounts have now [...]
Hundred sponsor KP Snacks signs deal with England cricket Sport Business The England and Wales Cricket Board has today confirmed an expansion of its deal with KP Snacks, signing on with the main sponsor of The Hundred as an official partner of the senior international sides. The deal will see the Butterkist, McCoys and Pom-Bears maker, which began its association with The Hundred in 2021, appear [...]
KP Snacks: Hula Hoops maker defies cyber attack and strikes as profit nears £100m October 3, 2024 Profit surged to almost £100m at KP Snacks, the maker of the likes of Mccoy’s, Hula Hoops and Terrell’s during its latest financial year. The Slough-headquartered business, whose brands also include KP Nuts, Butterkist, Pom-Bear and Popchips, has reported a pre-tax profit of £93.7m for 2023, up from the £64.3m it achieved in 2022. Newly-filed [...]
