Raducanu ditches Nike after eight years to sign £2.6m deal with rival Sport Business Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Where do Premier League clubs go after betting sponsor ban? Sport Business Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]
Manchester City to earn £1bn from new kit deal with Puma Sport Business Manchester City are set to cash in on over £1bn from their new long-term kit deal with Puma, City PM understands. The German sportswear manufacturer first partnered with Manchester City in 2019 on a 10-year deal reportedly worth £650m across the decade. But this week’s renewal, which is understood to last for more than a [...]
England Rugby to switch to Murray-backed Castore after Six Nations March 12, 2025 England’s rugby teams will replace Umbro with Andy Murray-backed British sportswear brand Castore after this year’s Six Nations. The new kit deal is due to start in May and follows months of talks between the Rugby Football Union and Castore, which was founded by former City workers. It means that England men’s team will debut [...]
Liverpool ditch Nike as they land £300m kit deal March 10, 2025 Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
