Polling giant Ipsos eyes up Kantar Media in potential £1bn deal Business Global polling giant Ipsos has confirmed it is considering a potential acquisition of TV ratings business Kantar Media in a deal that could be valued around £1bn. It comes as Ipsos goes up against a number of rival bids from private equity firms looking to expand into the market data sector, according to reports. Ipsos [...]
Kantar: Private equity groups circle media research firm Media Private equity bidders are reportedly interested in buying TV ratings data business Kantar Media in a development which could pave the way for a multibillion-pound sale of the wider Kantar Group.
