Uefa blasts Fifa over Infantino plan to ‘sell football’s soul’ for $4bn Sport Business Uefa has accused Fifa of “selling football’s soul” after the world governing body revealed plans to raise more than $4bn by selling stakes in a new subsidiary that would manage the commercial rights to the World Cup and Club World Cup. The new company, Fifa Forward Enterprise, would consolidate the media rights, sponsorship, ticketing and [...]
