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Huel

  • Huel scooped up by French food giant Danone

    Retail

    Huel, the meal-in-a-bottle brand backed by Steven Bartlett, is to be bought by French food giant Danone in a deal worth around €1bn, winning its British founder a £400m payout. The protein shake maker has agreed to a sale to the French consumer goods company as part of its pivot towards nutrition under its new chief [...]

    Huel counts a number of high-profile figures among its investors.
  • Huel and Moneybox founders head to No 10 as Reeves courts scale-ups

    Entrepreneurship

    The bosses of Huel and Moneybox were among dozens of founders headed to No10 on Monday evening, as the government wooed scale-ups with a sweeping package of tax and investment reforms unveiled in the Budget. Rachel Reeves used the Downing Street reception to promote what she claimed was the most significant overhaul of entrepreneur incentives [...]

    Huel counts a number of high-profile figures among its investors.
  • Dragons’ Den star Steven Bartlett quits Huel board

    Retail

    Dragons’ Den star Steven Bartlett has stepped down as a director of nutrition brand Huel, it has been revealed. The celebrity entrepreneur, who has been a long-time investor in the company, had held the role since early 2021. However, a new filing with Companies House has confirmed the Diary of a CEO podcast host has [...]

    Steven Bartlett has been a director at Huel since early 2021.
  • Huel: Record sales as profit triples at brand backed by celebrities

    November 18, 2024

    Huel, which counts the likes of Idris Elba, Steven Bartlett and Jonathan Ross among its investors, has reported record sales as a profit almost tripled during its latest financial year. The Hertfordshire-headquartered company, which is known for its vitamin-enriched food items, has reported a revenue of £214m for the 12 months to 31 July, 2024, up from the £184.5m [...]

  • Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned

    August 14, 2024

    Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]

  • Protein Works: Sales and profit spike at challenger brand

    May 24, 2024

    The company behind challenger brand Protein Works saw its sales and profits jump during its latest financial year.

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