Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]
Formula 1 signs Standard Chartered up as major partner January 27, 2026 Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. Canada-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]
Judge awards McLaren F1 team over $12m in Alex Palou trial January 23, 2026 Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value January 22, 2026 Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
Australian Open’s One Point Slam shows that merit still makes the best stories January 20, 2026 The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us. Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jordan Smith, walked away with A$1m after winning the One Point Slam — a [...]
Former F1 champion Nico Rosberg raises $100m for VC fund January 12, 2026 Former Formula 1 world champion Nico Rosberg has raised $100m for his venture capital firm as the German expands his business portfolio. Lewis Hamilton’s ex-teammate saw Rosberg Ventures, for which he is founder, close its third round this month in a process he described as “oversubscribed with unprecedented demand”. It leaves the organisation with more [...]
Cadillac add tech sponsor as Formula 1 newcomers gear up for debut January 7, 2026 Cadillac Formula 1 Team have added software provider IFS to their portfolio of commercial partners as they continue preparations for joining the grid this year. Sweden-based IFS is the team’s first non-US partner and joins Tommy Hilfiger and Jim Beam in backing Cadillac ahead of their eagerly anticipated F1 debut. “IFS has been instrumental in [...]
Why Mexico, Dubai and Italy are the countries to watch in sport in 2026 January 1, 2026 This time last year, City PM asked me to identify three countries for which 2025 would be an important year in sport. My three choices were Saudi Arabia, Morocco and the United States. Judging by recent standards, Saudi Arabia’s year was relatively quiet albeit interspersed with some rowdy moments, notably the Public Investment Fund’s acquisition [...]
Why 2025 in sport marketing was the year that changed everything December 30, 2025 For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
Why Apple’s Formula 1 deal is setting the trends into 2026 December 29, 2025 In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but what does it mean for sport? On first appraisal, the new agreement [...]
