Champagne knocked off the F1 podium by a wine called Ferrari March 3, 2021 In what is surely a case of nominative determinism, Ferrari Trento sparkling wine has been named the official partner for Formula 1. From next season, it will be sparkling wine dousing the podium finishers instead of the customary champagne, with the 119-year-old winemaker taking the honours from incumbent brand Carbon. Other champagne brands associated with [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
Week in Sportbiz: The end of the Tiger Effect? Plus Olympic bid shake-up, drinks all round, Lord Coe’s scare and Eddie Jones’s debt to Van Gaal February 25, 2021 Tiger Woods survived a serious car crash this week, to the immense relief of the sporting world. But it might not be such good news for the fabled Tiger Effect, to the consternation of golf’s broadcasters and advertisers. While Woods may yet defy the odds once more and return to the sport he has redefined, [...]
Up to 10,000 sports fans to be allowed back to stadiums from 17 May, says Prime Minister February 22, 2021 Sports fans will be allowed to return to stadiums from 17 May, with up to 10,000 spectators permitted in the largest venues. Prime Minister Boris Johnson announced the relaxation of rules today as he laid out his plans for emerging from lockdown. The announcement means that crowds should be in attendance for Euro 2020 matches [...]
Formula 1 world champion Lewis Hamilton signs new contract with Mercedes – but only for one year February 8, 2021 Lewis Hamilton has finally ended speculation over his immediate future by signing a new contract with Mercedes. The move comes just weeks before the Formula 1 world champion is due to begin his seventh title defence in Bahrain on 28 March. Hamilton’s last contract expired at the end of last season and was reported to [...]
Why football clubs face an increased threat from cyber criminals during the transfer window January 31, 2021 It isn’t just football’s wheeler-dealers springing into action this month for the January transfer window. Increasingly, it is open season too for cyber criminals who see the game as rich pickings for various forms of hacking. “Right now there are big amounts of money changing hands,” says Max Heinemeyer of cyber defence firm Darktrace. “So this [...]
Week in Sportbiz: Amazon and private equity target Serie A; Arsenal pick Garlick; sponsors keep faith; and boosts for electric racing January 14, 2021 Amazon’s foray into broadcasting Premier League matches could be a taste of things to come in Italy. The retail behemoth has held talks about buying the domestic rights to show Serie A on its Prime Video platform, according to multiple reports. Amazon has already secured a foothold in the Italian market, snapping up some Champions [...]
England football team chef Omar Meziane on feeding Harry Kane and Co, Joe Hart’s soup strop, and his new business Tweakd January 8, 2021 He might be the England team’s trusted chef now, but Omar Meziane did not expect his first assignment with the country’s best footballers to last long. “It was a rainy Sunday night when I got a call from the FA saying: ‘We’d love you to go to South Korea with the under-20s.’ About a week [...]
How Covid is affecting sport in 2021: Will Premier League, Tokyo Olympics, England’s Test series in Sri Lanka and the Lions tour go ahead? January 5, 2021 The first wave of Covid-19 saw professional sport grind to a halt as countries across the world imposed lockdowns. With cases on the rise again, particularly in England, some sports – including football, rugby union, boxing and snooker – have already been disrupted. So how is elite sport in 2021 being affected by the pandemic [...]
The Big Sport Quiz of 2020: How well were you following the action this year? December 22, 2020 Roll up, roll up: it’s City PM’s Big Sport Quiz of 2020! Yes, a lot of it was severely disrupted and most of it happened without fans present, but there was still plenty of vintage sport and some intriguing storylines to follow. So test your knowledge on our selection of questions covering all major sports [...]
