Google pens McLaren deal as tech world takes over F1 world March 16, 2022 McLaren Racing has announced a major multi-year partnership with Google, marking the latest big tech company to dabble in the Formula 1. As a new partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022, the F1 team will use Google products throughout race operation. Android and Chrome branding [...]
‘Sports docs can transcend boundaries of traditional audiences’ March 15, 2022 “Great sport is just great theatre” is a phrase I would often hear my father say. It’s something he knew a bit about as a successful England and British and Irish Lions player, coach and manager. I’m not sure that I ever truly understood what he meant until I became a filmmaker. Yes, a great [...]
F1 champion Verstappen signs new deal with Oracle Red Bull until 2028 March 3, 2022 Formula 1 world champion Max Verstappen has signed a contract extension that commits him to Oracle Red Bull Racing for the next seven seasons. The deal, which is reported to be worth £40m a year, is a five-year extension to his current agreement and takes him to the end of the 2028 campaign. “I really [...]
Sport is guilty of shutting its eyes to Russia’s geopolitical ambitions February 27, 2022 Roman Abramovich’s near 20-year ownership of Premier League club Chelsea has been shrouded in mystery and therefore subject to constant scrutiny and speculation. Indeed, until the weekend, it remained unclear why he is there and what he is seeking to achieve. The oligarch has denied having direct links with Vladimir Putin but has been seen [...]
McLaren in IndyCar: How the papaya team are looking to break America February 22, 2022 When racing gets underway at the 2022 IndyCar season opener in St Petersburg, Florida, on Sunday it will herald a new era in motorsport for McLaren Racing. The British outfit and offshoot of the luxury carmaker, better known for their Formula 1 success, are embarking on their first season as majority owners of Arrow McLaren [...]
Oracle Red Bull Racing sign record breaking sponsorship deal with Bybit February 16, 2022 Formula 1 team Oracle Red Bull Racing have agreed a world record sponsorship deal with cryptocurrency exchange Bybit. The three-year contract is believed to be worth $150m (£111m), making it the biggest crypto commercial partnership in sport in terms of yearly value. “I’m delighted to welcome Bybit to the Team,” said team principal and chief [...]
Formula 1 teams up with Fight Club and Puttshack founder to launch motor-racing venues on UK high streets February 14, 2022 To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]
Red Bull Racing announce Oracle as title sponsor ahead of F1 season February 9, 2022 Red Bull Racing have announced a sponsorship deal with software firm Oracle believed to be worth more than £100m per year. The partnership will see the Formula 1 outfit become ‘Oracle Red Bull Racing’ ahead of the 2022 season, which starts next month. The World Championship winning team, again made up of Max Verstappen and [...]
Sports must protect its precious human capital like Djokovic and Hamilton January 20, 2022 Picture Novak Djokovic. Do you see a villain sticking two fingers up at vaccine orthodoxy, or a heroic advocate for personal freedoms you’d risk a pepper-spraying for? What of Lewis Hamilton and his rainbow helmet and sloganed T-shirts? Gesture politician or vital diversity campaigner? And what say you as one football team takes the knee [...]
Best of 2021: McLaren on North America, NFT’s and Drive to Survive December 31, 2021 McLaren enjoyed a hot spell on the F1 track this year and in October, Matt Hardy spoke to McLaren about their Americas focus, NFTs and Drive to Survive. Originally published on October 22. Spanning five continents and 17 time zones, Formula 1 is a truly global sport. But with the expansion of the calendar in [...]
