FT undergoes B2B subscription rebrand in growth drive July 10, 2023 The Financial Times (FT) has given its B2B service a makeover in a bid to attract more subscribers and boost revenue. Rebranded as ‘FT Professional’, the British broadsheet has freshened up its infamous pink palette with a splash of mint green. Catering to over 8,000 businesses, governments and educational institutions worldwide, FT Professional aims to [...]
FT sells fewer than 6,000 copies a day October 22, 2021 The Financial Times suffers a sales slump, as pandemic accelerates an already declining readership. The broadsheet reports a pre-tax loss of £34.5m for 2020, compared with a loss of £4.6m in 2019. Turnover was also down by more than £25m to £320m, which reflects the £15m increase in staff costs over 2020. Even their digital growth [...]
