Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good Sport Business Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City PM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Formula 1 signs Standard Chartered up as major partner Sport Business Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. Canada-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]
