‘Fibremaxxing’: How food manufacturers made fibre cool again Retail “Fibremaxxing,” the UK’s new healthy eating trend, erupted at the start of 2026, as fibre replaced protein as the go-to fashionable food. Previously mundane, bland foods like prunes and seeded bread surged in popularity, with posts with the hashtags “fibremaxxing” having been viewed more than 150m times on TikTok. Sales of prunes increased 60 per [...]
Weight-loss drugs to slow supermarket sales Retail Weight-loss drugs are set to slim down supermarket sales in the UK as more Brits opt for diet-conscious shopping, a City broker has warned. The growth rate of supermarket sales is expected to slow this year due to the increasing popularity of diet-suppressant jabs, population growth and falling food inflation, according to a note from [...]
Diet advice: A guide to eating better and living longer Life&Style Food has become noisy. Superfoods, supplements, biohacks, rules. Eat this. Avoid that. Count everything. Track it all. Somewhere along the way, managing your diet stopped feeling intuitive and started feeling like a full-time job. Thankfully I stopped buying into that a long time ago. I have eaten my way through all the diet fads and [...]
