Week in Sportbiz: Amazon sign Serena Williams and Paul Pogba; Javier Tebas takes up league fight; Japan still cool on Tokyo 2020 with 100 days to go April 15, 2021 Amazon has continued its push into glossy sports documentaries by signing up Serena Williams and Paul Pogba. Both Williams and Pogba have committed to appearing in behind-the-scenes series about their personal and professional lives as part of wider deals with Amazon. Gary Lineker’s Goalhanger Films is among the producers of the currently untitled Serena doc. [...]
Surrey in talks to host Indian Premier League teams as Mayor of London Sadiq Khan aims to bring IPL to the capital this year April 13, 2021 Indian Premier League (IPL) teams could play games at the Kia Oval and Lord’s as soon as this year under plans being pushed by Mayor of London Sadiq Khan. Surrey cricket chiefs have already held exploratory talks with figures from the IPL and the Indian game’s governing body, the BCCI. A September date has been [...]
England cricket star Stuart Broad supports social media boycotts as sport takes steps to tackle online abuse April 12, 2021 England cricketer Stuart Broad has become the latest high-profile sporting figure to back a boycott of social media. Football clubs Rangers and Swansea City have temporarily stopped posting on Twitter, Instagram and Facebook in protest at a perceived lack of action against online abuse. “There are great positives to social media but if we have [...]
Week in Sportbiz: Sports give qualified backing to Covid certification plan; US Beijing boycott talks escalates; Masters caught up in vote row April 8, 2021 British sport’s leading governing bodies have backed plans to use Covid certification if it means they can reopen stadiums in full later this summer. But they have called for urgent clarification on how and when social distancing will be relaxed, warning that partially full venues will not stem their financial losses. The Premier League, Football [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
Cricket, horse racing, tennis and women’s football set to benefit from £300m summer sport aid package March 3, 2021 Sport is to receive a £300m recovery package as part of the Budget announced by Chancellor Rishi Sunak today. Cricket, horse racing, tennis, women’s football and rugby league are expected to be among the sports to benefit from the financial support. It follows similar aid granted to winter sports in November to mitigate the cost [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
Why science, engineering and business must unite to protect our athletes and the sports we love February 24, 2021 The stadiums were echoing, the stands empty, but when normal life ground to a halt, many professional sportsmen and women played on. The spectacle gave the rest of us a dose of much-needed escapism. Watching from our locked-down homes, it was easy to imagine the athletes on-screen didn’t have a care in the world beyond [...]
England cricket chiefs to launch The Hundred with women’s match between Oval Invincibles and Manchester Originals February 23, 2021 The Hundred, English cricket’s new short-form competition, will begin with a women’s match between the Oval Invincibles and the Manchester Originals. The fixture at the Kia Oval on Wednesday 21 July will be followed by the first men’s match, featuring the same franchises at the same venue, the following day. Tickets for The Hundred are [...]
