Crypto firms ‘obvious contender’ to replace betting brands in Premier League Sport Business Crypto companies are “an obvious contender” to replace betting firms as main shirt sponsors when the Premier League ban on gambling brands kicks in next year. More than half of English top-flight teams need new main sponsors for the 2026-27 season and market intelligence platform Caytoo says that it is surprising that no crypto brand [...]
How ‘unsexy’ B2B firms are pushing out consumer brands in sport Sport Business “Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship deals, new research has found. Manufacturing/engineering, specialist professional services, construction and software are four of the five fastest-growing industries appearing as front-of-shirt sponsors of England’s top football, rugby and cricket teams. The study by sponsorship intelligence firm Caytoo [...]
