Cadillac to leverage US identity to grow F1 sponsorship portfolio Sport Business Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Cadillac add off-track hires ahead of Formula 1 debut Sport Business Formula 1’s freshest team Cadillac have strengthened ahead of their first season on the grid, making two senior hires. Lauren Teixeira will join the US team as chief commercial officer while Willem Dinger will become chief partnerships officer. Teixeira joins having previously worked for the Formula 1 development Academy series, while she had had stints [...]
