Year of the fire horse brings glad tidings as Burberry’s bet on China pays off Retail FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]
Burberry swings back to profit after cost-cutting regime Retail Burberry has returned to profit as it hails a “meaningful inflection point” in its turnaround, following drastic job cuts and savings drives. The FTSE 100 fashion house took £49m in pre-tax profit in the year to March, marking a recovery from its £66m pre-tax loss in the year prior. The brand has pivoted towards “timeless [...]
Can Burberry’s turnaround plan put it back in fashion? Retail This morning, Burberry announced an ambitious turnaround plan called ‘Burberry Forward’ designed to rescue the luxury brand from the trenches. It aims to “reignite brand desire, improve performance and drive long-term value creation,” and will see Burberry double down on its strengths as a British brand. Burberry has already appointed new leaders across its marketing, [...]
