Quarter of Brits planning trip to watch US sport matches stateside Sport Business Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]
Why Britain is a nation of bad sports investors Sport Business Britain loves sport, but our approach to funding it is fundamentally flawed. We spend heavily on pitches, clubs and community programmes, yet much of that money vanishes into a black hole of short-term fixes. Simply put, we are bad sports investors because we treat funding as charity rather than a catalyst for growth. It’s not [...]
