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Beavertown

  • Beavertown: From the founder’s kitchen to a £100m buyout

    hospitality

    The first Beavertown pint was brewed in a kitchen rice pan in 2011. Over 10 years later, they’d been bought out by Heineken for over £100m. All while being the most expensive pint in the country, and surviving a pandemic where most breweries lost 95 per cent of their business overnight. The difference was savant-level positioning. Here are three levers [...]

    Cans of Beavertown craft beer in a bucket with ice. The picture was taken to announce Heineken assuming full control of craft beer brewery Beavertown.

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