New Balance Arena: Atalanta strike stadium naming rights deal Sport Business Italian football club Atalanta have deepened their ties to the US by agreeing a stadium naming rights deal with sportswear brand New Balance. Boston-based New Balance became the Bergamo team’s kit supplier this season and has quickly doubled down by expanding the partnership. Atalanta are owned by US private equity boss and former Chelsea bidder [...]
Could Ademola Lookman take legal action over Atalanta coach’s criticism? Sport Business Footballer Ademola Lookman found himself at the centre of a storm this week when his Atalanta coach publicly derided his penalty taking skills. But did Gian Piero Gasperini go too far? Lawyer Chris Deeley explores the case. We all make mistakes at work occasionally. Sometimes, we are also unlucky enough to have our bosses call [...]
