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ASA

  • How BT, EE, Plusnet, Talktalk, O2 and Virgin Media misled customers over mid-contract price rises

    October 9, 2024

    Six of the UK’s biggest broadband providers, BT, EE, Plusnet, Talktalk, O2 and Virgin Media, failed to make mid-contract price increases clear to consumers, the advertising watchdog has ruled. The Advertising Standards Authority (ASA) said the companies misled consumers by placing important information about price rises separately to headline prices and in areas of less [...]

  • Banned Nike and Sky ads are a ‘warning to retailers’ from the ASA

    September 25, 2024

    The UK’s advertising watchdog has banned ads from Nike and Sky on the grounds that they’re misleading in another sign that the agency has its eyes firmly peeled on the way retailers approach customers online. The ads, the Advertising Standards Agency (ASA) suggested, were designed to lure consumers in and unintentionally spend money. Commercial lawyer [...]

  • Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned

    August 14, 2024

    Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]

  • Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches

    April 11, 2024

    The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.

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