Allwyn: We want to get more young people playing the National Lottery September 1, 2024 The National Lottery, once a staple of Saturday night television, is hoping to rejuvenate its ageing demographic with plans to draw in a younger crowd. Andria Vidler, the chief executive of Allwyn, the company now responsible for running the Lottery, has said there is a need for change. The Lottery has “aged,” she said, adding [...]
Paris 2024 adverts: The best and worst Olympics commercials July 24, 2024 As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
Richard Desmond’s firm slams ‘flawed’ process that handed National Lottery to Allwyn June 5, 2024 Richard Desmond's Northern & Shell group has hit out at the "seriously flawed" procurement process that handed the National Lottery licence to Czech gambling group Allwyn Entertainment, a London court heard today.
