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Advertising

  • Advertising giants’ share prices tumble as Big Tech swallows up ad spend

    November 24, 2025

    The scale of the difficulties facing the advertising market was laid bare on Monday after two London-listed industry titans saw their share prices plummet after they slashed profit and sales expectations. M&C Saatchi’s share price tumbled a staggering 11.9 per cent to 111p, with shares down 36.9 per cent this year to date, while shares [...]

  • WPP shares jump as embattled advertiser draws takeover interest

    November 17, 2025

    Shares in advertising giant WPP soared as markets opened on Monday following reports the firm was the subject of takeover interest. The FTSE 100 group is said to be in the centre of deals chatter with interest from French rival Havas, as well as private equity firms Apollo and KKR. WPP soared ten per cent [...]

  • Should Robert Peston really be making adverts for Google?

    October 30, 2025

    “I was struck by some analysis that Google has done that shows that the adoption of artificial intelligence can increase productivity by around 20 per cent,” ITV political editor Robert Peston says. If you weren’t paying close enough attention, you’d be forgiven for missing that Peston’s remarks form part of a new advertising campaign he [...]

  • Supreme CBD: Celeb-backed brand rapped for third time by advertising watchdog

    October 29, 2025

    Supreme CBD, the brand founded by ex-boxer Anthony Fowler and endorsed by former Premier League footballers, has been forced to remove an advert for claiming its products could treat anxiety and depression. The Advertising Standards Authority upheld a complaint that an ad Fowler published on his Instagram account in May touted Supreme CBD as a [...]

  • Majority of Brits reject Labour’s ‘nanny state’ policies

    October 11, 2025

    A majority of Brits reject ‘nanny state’ measures from Labour to control “unhealthy” lifestyle choices stating they have more trust in themselves than the government. Fresh polling from the Adam Smith Institute shows six in ten Brits do not support the government having much control over adults’ health and personal decisions. It comes after the [...]

  • Lord Alan Sugar sells part of empire to media giant Bauer

    September 17, 2025

    Lord Alan Sugar has sold a part of his business empire to one of the largest media giants in the country. Amscreen, which produces digital signage, has been taken over by Bauer Media Group, according to new filings with Companies House. The division formed part of Lord Sugar’s Amshold Group and is headquartered in Bolton, Lancashire. [...]

  • World’s largest ad agency bucks grad hiring slowdown – ‘We have to train the next gen’

    September 11, 2025

    The world’s largest advertising agency is hiring more graduate roles than ever in the face of artificial intelligence’s rise, gearing junior training to be more focused on client management, its UK media boss has said, bucking a global slowdown in junior white-collar employment. Niel Bornman, UK chief executive of Publicis Media, said the proliferation of [...]

  • Strongbow and Jägermeister social media ads banned for promoting irresponsible drinking

    September 10, 2025

    Social media posts by Strongbow and Jägermeister have been banned by the UK’s advertising watchdog for suggesting that alcohol takes priority in life and social settings. Two Jägermeister ads on social media and one Instagram skit promoting a can of strawberry Strongbow – which is owned by Heineken – have been banned by the Advertising [...]

  • Advertisers have a new audience to sell to: AI models

    August 12, 2025

    For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]

  • WPP shares plunge again on halved dividend and strategic review

    August 7, 2025

    Shares in advertising giant WPP dropped by as much as 4.7 per cent on Thursday morning after it revealed it would launch a strategic review and halve its interim dividend amid falling profit and stagnant revenue. The embattled media group, which owns major agencies like global PR shop Burson and creative juggernaut Ogilvy, revealed its [...]

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