Why World Cup hydration breaks will push traditional ads to the subs bench Sport Business Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]
UK police rap Fifa chief Infantino for Davos joke about British fans’ arrests Sport Business UK police chiefs have hit back at Fifa president Gianni Infantino for mocking England, Wales, Scotland and Ireland fans’ behaviour at World Cups. Infantino used an appearance in Davos this week to quip that “for the first time in history, no Brit was arrested during a World Cup” at the Qatar 2022 tournament, calling the [...]
Man City lose legal fight over former player’s unpaid wages Sport Business The English champions stopped paying Mendy his £6m salary in September 2021 after he was charged with multiple sexual offences.
