PartyGaming and Channel Five launch bingo and casino service
PartyGaming, the world’s biggest listed online gaming company, said yesterday it had signed an exclusive deal with broadcaster Channel 5 to create “Five” branded bingo and casino gaming services.
The online service, which will be operated by PartyGaming and promoted by Five, will launch in the second half of 2009. PartyGaming chief executive Jim Ryan said: “We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world.”
This will be the fourth business-to-business deal for PartyGaming this year as it focuses on other opportunities to offset tougher trading in its consumer-facing divisions, which have been hit by the recession.