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Tuesday 24 September 2024 8:16 am

Pandora: UK sales reach new record as profit bounces back

By: Jon Robinson

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UK sales at Pandora jumped to a new record height in 2023. (Photo by Jason McCawley/Getty Images for AFW)
UK sales at Pandora jumped to a new record height in 2023. (Photo by Jason McCawley/Getty Images for AFW)

Sales at the UK arm of luxury jewellery brand Pandora jumped to a new record high as its pre-tax profit bounced back, it has been revealed.

The London-headquartered division has reported a turnover of £448m for 2023, according to newly-filed accounts with Companies House.

The total comes after the business posted a turnover of £438.3m in 2022.

Pandora said its turnover increased to the full-year impact of network changes, increased spending on marketing and return on investment in digital initiatives.

The results also show that Pandora UK’s pre-tax profit increased from £49.9m to £61.1m in the year.

The rise comes after the division posted a profit of £61.3m in 2021.

During the year, the company bought nine stores from its franchisee partners and opened 12.

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In the prior year it bought 18 from its partners and opened nine of its own.

As a result of the full-year results, Pandora issued a dividend of £40m for the year, down from the £56.4m it paid out in 2022.

Sales and profit rise for Pandora

A statement signed off by the board said: “The business has maintained a solid platform during 2023 with strong sales and continues to focus on maintaining the brand image through the sale of high quality and fashionable jewellery.”

Pandora added: “As a global brand we are continuing to enhance our products and offerings to the market through a number of new initiatives, including strengthening the focus on product innovation, sustainability and digital campaigns.”

For the same financial year, the wider Pandora group reported a revenue of DKK 28.1bn (£3.1bn), a rise of eight per cent.

Its EBITDA (earnings before interest, tax, depreciation and amortisation) also increase by six per cent to DKK 9.1bn (£1bn).

Pandora also grew its store network from 2,542 to 2,651 and its headcount from 32,000 to 33,000.

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